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Review
Ravi's ideas for focusing on a wide range of innovations across the organization while driving quarter to quarter performance are worth serious consideration. Ram Charan, Adviser to CEOs & boards
Every company wants to become more innovative, but most get bogged down in short-term and risk-averse thinking. In this important book, Ravi Arora provides a colourful provocative new methodology to overcome short-term, incremental approach to innovation. Julian Birkinshaw, Professor - London Business School
This book is refreshing and adds a whole new dimension to all the perspectives we may have built over the years on innovation as a management discipline and forces us to think things further. Emeritus Professor Jean-Philippe Deschamps - IMD
Ravi’s key insights, that innovation is not a process confined to the R&D department, that the process can be engineered to yield better outcomes, and that this will require changes not just to organizational structures but also mindsets, all ring true. Phanish Puranam, Professor - INSEAD
An unusual contribution, that stands apart on the “usual” world of innovation books. Outlandish, as an innovation book should be. Roberto Verganti, Professor - Politecnico di Milano
Ravi Arora shows practitioners how every organization can take simple steps to become much more innovative Ravi Venkatesan, former Chairman -Microsoft India
I never expected this kind of book on innovation. Ravi coalesces his practical experience on the subject with his wide reservoir of reading, yet presents with the apparent simplicity of a story. R. Gopalakrishnan, Director - Tata Sons
Rather than yet another academic or consulting text on the best practices for innovation in large organizations, Ravi has crafted a story of great depth that is filled with insights from his own considerable work in the field of innovation management. Langdon Morris, CEO - InnovationLabs
Ravi has written a thought-provoking book for driving innovation across organizations. He draws on his rich experience of developing and executing the corporate innovation strategy at the Tata group. Sunil Mithas, Professor - Robert H. Smith School of Business
Ravi has developed the Innovation Foresight (IF) approach and method to energise organisations and inspire innovation. His book shows a path to achieve a proper balance between predictability and innovation, both of which are key to an organisation’s success. A wide cross section of people from the Board Room to the Shop-floor will find it fascinating and useful. B. Muthuraman, Former Managing Director, Tata Steel
I hope this book will do for innovation what one of the pioneering books of this genre, The Goal, did for the theory of constraints - bring it alive to millions of readers. Rishikesha T. Krishnan, Director - IIM Indore
This is a fascinating and surprising book on innovation. It is a joy to read, because it has the easy, flowing format of a novel. A thoroughly engaging book, with very insightful points for practising managers to ponder over and take forward. Harish Bhat, Member of Group Executive Council - Tata Sons
If you’ve ever grappled with challenges of breakthrough innovations, Ravi Arora’s book is for you. Porus Munshi, Founder - Making Breakthroughs Happen
Every once in a while, one finds a refreshing perspective, on a subject that very many authors have illuminated. Ravi has put together a compelling read, very refreshing, set in fairy-tale style that is filled with deep meaning. Chetan Tolia, Chief Human Resource Officer – Tata Power
Ravi’s book is the most creative piece of writing on business that I have come across. Nihal Kaviratne CBE, Director, DBS Group
About the Author
Ravi Arora is a Vice President at Tata Sons and is responsible for the Innovation programme at the Tata Group worldwide. He is a key member of the Tata Group Innovation Forum (TGIF) and has created well-known programmes like Tata InnoMeter, Tata InnoVista, Tata Innoverse and Challenges Worth Solving to build a better ecosystem for innovation within the organization. These programs have been shared in some of the leading business schools and spoken about in conferences in the US, Europe and Asia. Headquartered in Mumbai, the Tata Group has revenue in excess of USD 100 billion and more than 500,000 employees spread across the world.
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