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Millennials Are Not Aliens: .But They Are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just About Everything Else
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Gui Costin wrote Millennials Are Not Aliens: ...But They Are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just About Everything Else to provide insight into the millennial generation and how their habits differ from those of the baby boomers and gen Xers.Â
You'll learn everything about how millennials' habits have reshaped the business and social landscape. Baby boomers and gen Xers tend to mimic many of the consumption behaviors of millennials, but they do not embody their content creation behaviors. Content drives most purchasing decisions today, and the ability to create content about your products, services, and organization is at the heart of what is driving growth today.
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Audible Audiobook
Listening Length: 4 hours
Program Type: Audiobook
Version: Unabridged
Publisher: Gui Costin
Audible.com Release Date: March 13, 2019
Whispersync for Voice: Ready
Language: English, English
ASIN: B07PN6W3GM
Amazon Best Sellers Rank:
If you want to better understand "the millennial generation" Gui Costin's book is a Must Read.
The book does a nice job of summarizing millennials' behavior and how to cater to them as a business owner, executive, or sales rep. Ignore this important generation at your own peril!
Invaluable advice on the millennial generation's buying habits.
Giving a great perspective on how millennials think, act , and buy. Marketing at it's best!
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