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The Houdini Solution: Put Creativity and Innovation to work
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- Sales Rank: #1424819 in Books
- Published on: 2006-10-05
- Released on: 2006-10-05
- Original language: English
- Number of items: 1
- Dimensions: 8.20" h x .61" w x 5.40" l, .62 pounds
- Binding: Paperback
- 256 pages
- ISBN13: 9780071462044
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From the Back Cover
Don't struggle against limitations. Think like Houdiniand work your magic!
You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes--and yet he managed to find his way out every time. The same is true with creativity. It's the restraints themselves that spark the creative process, inspiring the most ingenious solutions.
That's the secret of The Houdini Solution. Written by Ernie Schenck, the award-winning creative mind behind some of today's hottest advertising campaigns, this eye-opening book smashes through the clichés you've heard about creative thinking and shows you how to use that proverbial "box" to full advantage. You'll learn how to:
- Slip through the loopholes of the professional straightjacket
- Use that last-minute deadline as your chance to dazzle
- Face a wall of resistance and see an opening for success
It's not magic. It's creativity at work. And, inspired by Houdini, it's your golden opportunity to beat the odds, amaze your audience, and come out on top.
About the Author
Ernie Schenck is cofounder of the acclaimed advertising agency Pagano Schenck and Kay and an Emmy Award nominee for his creative work. He's also a columnist and contributing editor for Communication Arts magazine.
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